Panaxia | Kinetic Light Sculpture
For thousands of years in Asia, ginseng has been known as a precious universal cure from nature. With its extensive research over decades, Sulwhasoo sublimes the restorative plant into an ultimate skincare remedy of high reputation. To bring the brand’s mastery into light, XCEPT proudly presents Panaxia, an immersive art installation unfolding the brand spirit.
It is a story of persistence and resilience against hardships, a translation of bitterness into gratitude. Only through the cold can this all-healing plant sprout, thus the dance of winter flowers, plum blossoms seen as the enduring beauty in winter. They fall, suspend and rise, accentuating ‘time reversibility’ in the cure.
In light of the traces of herbal scents from the product, the sculpture comes in the form of a spiral ginseng root. The zoetrope-like technique (induced by Akinori Goto’s research in kinetic light sculpture and XCEED’s technique on persistence of vision(POV)) substantializes the blooms residing in every moment, comprised as a choreography of the winter flower, dancing for the fruit of endurance against the brutal weather.
In Panaxia, there rises the soul of Atlas.
2018 Sulwhasoo Ginseng Art House | ifc mall, Hong Kong