Panaxia | Kinetic Light Sculpture

For thousands of years in Asia, ginseng has been known as a precious universal cure from nature. With its extensive research over decades, Sulwhasoo sublimes the restorative plant into an ultimate skincare remedy of high reputation. To bring the brand’s mastery into light, XCEPT proudly presents Panaxia, an immersive art installation unfolding the brand spirit.

It is a story of persistence and resilience against hardships, a translation of bitterness into gratitude. Only through the cold can this all-healing plant sprout, thus the dance of winter flowers, plum blossoms seen as the enduring beauty in winter. They fall, suspend and rise, accentuating ‘time reversibility’ in the cure.

In light of the traces of herbal scents from the product, the sculpture comes in the form of a spiral ginseng root. The zoetrope-like technique (induced by Akinori Goto’s research in kinetic light sculpture and XCEED’s technique on persistence of vision(POV)) substantializes the blooms residing in every moment, comprised as a choreography of the winter flower, dancing for the fruit of endurance against the brutal weather.

In Panaxia, there rises the soul of Atlas.

 

Exhibitions

2018 Sulwhasoo Ginseng Art House | ifc mall, Hong Kong 

Panaxia  | 動態光影裝置

數千年來,人參在東方世界一直被譽為最珍貴的草本植物,是大自然的一種靈丹妙藥。雪花秀以超過五十年對人參的鑽研經驗,成功萃取修復植物精華並研製出護膚療法。為了傳揚品牌的精神及美學概念,雪花秀與創意策劃單位 AllRightsReserved 舉辦「雪花秀人參之旅」展覽,其中更邀請新媒體藝術創作團隊 XCEPT,以全新沉浸式的動態光影裝置藝術呈獻「人參光藝館」。

人參抵禦嚴寒,然後在初春萌芽;受其力抗逆境、堅毅不屈的高尚特質啟發,團隊以品牌的寒梅雪花為主體,展現她們仿如舞動般飄落時的不同形態,回溯到其最燦爛的時刻,體現產品所帶來的復
原效果。

裝置以人參根部的形態切入,並以「蟠螭燈(俗稱走馬燈)」的技術(啟發自後藤映則對動態光影裝置的研究及 XCEED 鑽研的視覺暫留影像技術)凝住雪花瞬間綻放於半空中的優美姿態,彷彿為寒冬過去而起舞。於人參光藝館,我們將一同經歷一遍更新與時間逆轉的旅程。

 

Exhibitions

2018 雪花秀人參光藝館 | 香港中環國際金融中心商場

 

Panaxia – a kinectic light installation created by XCEPT

Panaxia – 動態光影裝置 by XCEPT

Credit
Creative & Artistic Director Chris Cheung Hon-him
Project Director Liu Suet-yee
Technical Director Jeff Wong Chun-kit
Interactive Art Director Kwan Kai-yin
Production Director Leung Man-kit
Creative Technologist Jacky Lau Ho-hei
Creative Technologist & 3D Model Designer Mike Choi Kei-chee
Interactive Designer Janice To Tsz-sum
Communications Manager Vanessa Lee Tsz-wai
Set Designer Colette Herry
Visual Designer Kachi Chan
Assistant Interactive Designer Debbie Wong Yan-ting
Assistant Technologist Sunny Li Chi Ho
Cinematographer Ryan Leung Cheuk-hang
Soundscape h0nh1m
Created by XCEPT
Client Sulwhasoo
Collaborator / Representing Agency AllRightsReserved
Credit
Creative & Artistic Director Chris Cheung Hon-him (張瀚謙)
Project Director Liu Suet-yee (廖雪怡)
Technical Director Jeff Wong Chun-kit (王震傑)
Interactive Art Director Kwan Kai-yin (關繼延)
Production Director Leung Man-kit (梁文傑)
Creative Technologist Jacky Lau Ho-hei (劉昊熙)
Creative Technologist & 3D Model Designer Mike Choi Kei-chee (蔡祈致)
Interactive Designer Janice To Tsz-sum (陶芷琛)
Communication Manager Vanessa Lee Tsz-wai (李祉蔚)
Set Designer Colette Herry
Visual Designer Kachi Chan (陳家智)
Assistant Interactive Designer Debbie Wong Yan-ting (黃恩婷)
Assistant Technologist Sunny Li Chi Ho (李智豪)
Cinematographer Ryan Leung Cheuk-hang (梁卓恒)
Soundscape h0nh1m
Created by XCEPT
Client Sulwhasoo (雪花秀)
Collaborator / Representing Agency AllRightsReserved